Aalok Kumar Pandey
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Detailed skills

Everything behind the numbers.

A full breakdown of the strategy, technical, and analytics skills built across 9+ years managing enterprise-scale SEO for news, e-commerce, and multilingual digital properties — with a deep focus on AI search optimization.

Primary focus area

AEO, GEO & AI Search Optimization

How I make content visible in Google AI Overviews, ChatGPT, Perplexity, and voice/conversational search — not just traditional blue-link results. My methodology below is the actual step-by-step process I use.

My AEO / GEO methodology

How I do it
01

Query & entity mapping

Before writing anything, I map the actual questions people (and AI models) are asking around a topic — not just keywords.

  • Mine "People Also Ask," Google Discover trends, and GSC query reports for question-phrased searches
  • Identify the core entities (people, places, products, concepts) tied to the topic and how they connect
  • Group questions into a topic cluster with one pillar page and supporting sub-questions
02

Structured, extractable answer blocks

AI Overviews and featured snippets pull short, self-contained passages — so I write for extraction, not just readability.

  • Answer the question directly in the first 40–60 words under every H2/H3, before adding nuance
  • Use one clear question per heading, phrased the way users actually search
  • Favor numbered steps and bullet lists for "how to" content — these get lifted into AI answers most often
  • Keep each paragraph self-contained so it can be understood without the rest of the page ("passage independence")
03

Structured data & schema markup

Schema tells search engines and AI crawlers exactly what your content means — I treat it as mandatory, not optional.

  • FAQPage and HowTo schema on question-and-answer and instructional content
  • Article, Author, and Organization schema to reinforce entity and authorship signals
  • Consistent entity naming across the site so models can confidently link content to a single, trusted source
04

Authority & citation signals (E-E-A-T)

Generative engines favor sources they can trust enough to cite by name — so I build for citability, not just rankability.

  • Visible author bios with credentials, plus consistent bylines across articles
  • Original data points, quotes, or first-hand reporting that make a page worth citing over a competitor's
  • Regular content refreshes on evergreen pages, since freshness is a factor in both Search and AI Overviews
05

AI crawler access & monitoring

Getting cited by AI systems starts with making sure they can actually access and parse the content.

  • Reviewing robots.txt rules for AI crawlers (GPTBot, Google-Extended, PerplexityBot) against the site's visibility strategy
  • Clean, semantic HTML with proper heading hierarchy so passage-extraction algorithms parse content accurately
  • Tracking brand mentions and citations across Google AI Overviews, Perplexity, and ChatGPT browsing results over time
FAQPage Schema HowTo Schema Entity Optimization Passage Indexing Google AI Overviews Perplexity Citations GPTBot / Google-Extended E-E-A-T Signals

SEO strategy & leadership

Core
Enterprise SEO strategyBuilding and owning search roadmaps across multi-property portfolios.
Organic growth planningTraffic diagnostics, recovery planning, and growth forecasting.
Competitor & gap analysisBenchmarking against category leaders to find content and keyword opportunities.
Team leadership & trainingSEO enablement for editorial and content teams, aligned to E-E-A-T.
Multilingual / regional SEOHindi, Marathi, Gujarati, and Odia content strategy for mobile-first audiences.
Content operations & automationAI-assisted content planning frameworks that preserve SEO and editorial quality.

Technical SEO

Core
Core Web VitalsLCP, INP, and CLS diagnostics and remediation.
Crawl & index managementCrawl budget, indexing health, and log-pattern-informed fixes.
Site architectureURL structure, internal linking, and information architecture for scale.
Schema & structured dataArticle, FAQ, and entity markup to support rich results and AI visibility.
Canonical & hreflang managementDuplicate-content resolution across regional and language variants.
XML sitemaps & redirectsSitemap hygiene, redirect mapping, and migration support.

On-page & content optimization

Core
Keyword research & clusteringSearch-intent mapping from GSC queries, Discover trends, and Google Suggest.
Editorial calendars30/60/90-day content plans mapped to keyword clusters and seasonal trends.
Headline & meta optimizationCTR-focused titles and meta descriptions for Search and Discover.
Content briefsStructured briefs translating keyword data into editorial guidance.
Google Discover optimizationImage, headline, and topical strategies tuned for the Discover feed.
E-E-A-T alignmentAuthor signals, sourcing, and content quality frameworks.

Analytics & reporting

Tools
Google Search ConsoleQuery-level diagnostics, coverage reports, and Discover performance analysis.
Google Analytics 4Traffic, engagement, and funnel analysis for content and affiliate properties.
SEMrush & AhrefsKeyword tracking, backlink audits, and competitive research.
Screaming Frog & Majestic SEOSite crawls, technical audits, and link-profile analysis.
Executive dashboardsWeekly and monthly performance reporting for leadership decision-making.

Off-page & performance support

Extended
Link building & digital PROutreach, guest posting, and business-listing strategy.
Local SEOBusiness listing management and local search visibility.
SEM & paid supportGoogle Ads and Meta Ads collaboration alongside organic strategy.
E-commerce & affiliate SEOContent-commerce funnel optimization for Amazon and Flipkart-linked properties.